Klaviyo (B2B ecommerce)
It’s time to rethink email marketing metrics. Here’s how to measure what matters now
Customer loyalty programs aren’t for your most loyal customers. So who are they for?
Integrated marketing: drive engagement and revenue with multi-channel marketing campaigns
How to use a churn prediction model to improve customer retention
SMS marketing campaigns are reaching maturity. Here’s how to step it up with yours
How to create email blasts that aren’t spam: the secret’s in the audience segmentation
Superside (creative agency)
The Definitive Guide to Digital Ad Design
Hashtag Paid (B2B influencer marketing platform)
The ultimate creator guide to landing better brand deals
The ultimate guide to early—and scrappy—customer research
How DTC plant companies are educating newbies with video
How to wean your ecomm brand off paid ads
What the J.Peterman catalog can teach you about hyper-creative product descriptions
The Peloton community building playbook
3 brand-creator relationships gone wrong: how to avoid high-stakes mistakes